Fourteen years ago, I did what everyone does after they graduate with a Master’s degree; look for a job. After being hired, I was finally earning a steady source of income; had a desk to go to everyday; and a group of people who became family more than work colleagues. I was fresh, naïve and had only a few months of an internship under by belt. As luck would have it, someone took a chance on me and I was hired. To this day I admire and look up to that individual, because I am sure I was not the perfect person for the job. If I had not been hired, it could well have put me on a different course career-wise. But, I was eager, hardworking and wanted to help the community the organization was working for, and I probably conveyed all that during my interview. Bottom line: it took some faith on both ends. Faith in myself that I can do this and the faith the organization had in hiring me.
Today, as I launch my new company squareONE, I am literally back to square one and drawing on the same faith from the deepest corners of myself, as I did during my first job interview. Hoping that the people who sign on with squareONE share that faith so together we can achieve great things. Our mission: To help small businesses do business better using digital marketing tools. squareONE is for the entrepreneurs who put all of themselves towards an idea and made it happen. It’s for those who have long-term plans but need digital tools to make sure they can realize them. It’s for the business owners who know they have the potential to grow their online customer base, but don’t know how to do it. I am excited to work with you to achieve all of this and more.
I understand the time, patience and giving it ‘your all’ concept of starting out on your own, when no one believes in you, your ideas or your business and when at the end of the day you only have yourself to rely on. I have worked with some incredible people and learned some lifelong lessons the hard way. I know that persistence and hard work pay off. If you believe in yourself and your potential, there is nothing that can stop you from achieving what you aim to accomplish.
I started squareONE with the realization that there is a huge gap between how small businesses are using digital marketing tools presently and how they should be using them to scale their business. This past year, those with a strong online presence withstood COVID-19 lockdowns and the absence of physical shoppers in the market. Those with the proper digital tools in place were able to still cater to customers and showcase their products in a way that appealed to online shoppers. Those with little to no online presence did not fare so well.
As I launch squareONE today, I am eager and excited to support small business owners in their journey towards excellence. I look forward to sharing inspiring stories of entrepreneurs and how adoption of digital marketing tools changed their businesses. Stay tuned, we are just getting started!
July 12, 2021
squareONE is a business consultancy firm focusing on providing managed digital marketing services to scale businesses. Founder and CEO Sabina Ahmed, is a seasoned communication professional with over 14 years of experience working for renowned international humanitarian organizations and US based nonprofits. She has been a freelance communication consultant for the past ten years providing marketing, PR and communication support to private businesses and international organizations.