Freelance Content Writer, SEO Blogger, Ghostwriter – squareONE

Fourteen years ago, I did what everyone does after they graduate with a Master’s degree; look for a job. After being hired, I was finally earning a steady source of income, had a desk to go to every day, and a group of people who became family more than work colleagues.

I was fresh, naïve, and had only a few months of an internship under my belt. As luck would have it, someone took a chance on me, and I was hired. To this day, I admire and look up to that individual because I am sure I was not the perfect person for the job. It could have put me on a different course career-wise if I had not been hired.

But, I was eager, hardworking, and wanted to help the community the organization was working for, and I probably conveyed all that during my interview. Bottom line: it took some faith on both ends. I could do this, and the organization’s confidence in hiring me.

Today, as I launch my new company, squareONE, I am literally back to square one and drawing on the same faith from the deepest corners of myself as I did during my first job interview. Hoping that the people who sign on with squareONE share that trust so that together we can achieve great things.

Our mission: To help small businesses do business better using digital marketing tools. squareONE is for the entrepreneurs who put all of themselves towards an idea and make it happen. It’s for those with long-term plans but needs digital tools to make sure they can realize them.

It’s for the business owners who know they have the potential to grow their online customer base but don’t know how to do it. I am excited to work with you to achieve all of this and more.

I understand the time, patience, and giving it ‘your all’ concept of starting out on your own when no one believes in you, your ideas, or your business and when at the end of the day, you only have yourself to rely on. I have worked with incredible people and learned some lifelong lessons the hard way. I know that persistence and hard work pay off. If you believe in yourself and your potential, nothing can stop you from achieving your goals.

I started squareONE with the realization that there is a massive gap between how small businesses are using digital marketing tools presently and how they should be using them to scale their business. This past year, those with a solid online presence withstood COVID-19 lockdowns and the absence of physical shoppers in the market. Those with the proper digital tools in place could still cater to customers and showcase their products in a way that appeals to online shoppers. Those with little to no online presence did not fare so well.

As I launch squareONE today, I am eager and excited to support small business owners in their journey toward excellence. I look forward to sharing inspiring stories of entrepreneurs and how the adoption of digital marketing tools changed their businesses. Stay tuned; we are just getting started!

July 12, 2021

Sabina Ahmed,
CEO & Founder of squareONE

About squareONE

squareONE is a business consultancy firm that provides managed digital marketing services to scale businesses. Founder and CEO Sabina Ahmed is a seasoned communication professional with over 14 years of experience working for renowned international humanitarian organizations and US-based nonprofits. She has been a freelance communication consultant for the past ten years providing marketing, PR, and communication support to private businesses and international organizations.